Bloomberg recently published an article detailing a brand-new refrigerator/freezer from a 70-year-old Italian appliance company that costs in the region of USD $50,000 (£38,000). The high price is not due to advanced technology that nobody else has thought of. It is solely due to the unit's artwork. That made us think about companies in our business that use gimmicks to promote refrigerator and freezer trailer hire.
We have nothing against novelty refrigerators and freezers catering to the kinds of people that can afford them. But when it comes to temporary refrigeration, we recommend choosing reliability over gimmicks. The last thing you need during a cold storage emergency is a gimmick. What you need is a company capable of delivering a trailer or walk-in chiller asap.
By the way, that is what we offer. For more than 20 years we have been servicing southern England and portions of South Wales with reliable refrigerator and freezer trailer hire, walk-in coolers, and even walk-in freezers too. We deliver to the customer's site, complete installation, and then pick up the unit at the end of the contract.
Expensive Refrigerator Art
Just to bring you up to speed, the artwork on the Italian appliance is brought to you by Dolce & Gabbana, a well-known fashion and design house founded in 1985. The Dolce & Gabbana name is synonymous with expensive fragrances, high-end fashions for men and women, and more.
Purchase one of their refrigerators and you will get an appliance that is truly a novelty. It features hand-painted folk motifs with roots in Sicily. What you will not get is a sizeable refrigerator for storing lots of food. No, these are compact fridges standing only about 5 feet high. But you're not really paying for cold storage space. You are paying for the artwork and the Dolce & Gabbana name.
The bottom line here is the gimmick. People who can afford a Dolce & Gabbana refrigerator could afford dozens of generic refrigerators for most of their cold storage. A Dolce & Gabbana is really a fashion statement for the kitchen. And that leads us right back to temporary cold storage. It's not about fashion or statements.
Keeping Things Cold and Frozen
We serve a variety of industries with reliable refrigerator and freezer trailer hire. Restaurants and caterers are among our biggest customers, but we're also known to offer walk-in chillers to educational institutions, medical facilities, and even technology companies. All our units have one thing in common: they keep things cold and frozen.
If you ran a medical facility that stores human tissue, you probably wouldn't care if your walk-chiller was adorned with artwork or not. Should that walk-in chiller break down, you also wouldn't look around for an emergency service provider whose business was based on gimmicks. Your best bet would be a solid company with a decades-old reputation for providing fast, reliable service. You would want a company like Icecool Trailers, right? Right.
Yahoo! News – https://uk.finance.yahoo.com/news/50-000-refrigerator-could-star-110019954.html