Posts from Feb-15
Imagine what life would be like if you owned the only refrigerator in your town. Such a scenario sounds absurd to those of us living in Europe, where refrigeration is taken for granted, but it is quite real in many parts of India. It is a scenario that recently played out when a tailor in north-east India became the first person in his community to purchase a refrigerator.
The market for delicious ice cream in Britain is booming. According to the Harrogate Informer, ice cream companies across the country are recording their best sales in 10 years, both domestically and internationally. The same companies are looking at a very robust 2015 as well. We are pleased to hear this, given the fact that an increased demand for ice cream during the warmer weather also increases the demand for fridge trailer hire.
A prominent carbon consultancy firm is calling on the British government to refocus its energy reduction and refinement attentions on what they call the 'cold economy'. Carbon Trust says that refocusing carbon reduction strategies and improving everything from portable refrigeration to environmental cooling could create tens of thousands of jobs while also helping Britain reach its carbon reduction goals.
When talking about what we do here at Icecool Trailers, the context is often providing temporary refrigeration for food service applications. This is not without reason. The majority of our business involves food service companies, including restaurants and caterers. Yet there is more to what we do than just protecting food from spoilage. Another important part of our business is medical refrigeration that involves refrigerated trailers and walk-in cold rooms.
Talk to the average person on the street about frozen food and you are likely to hear comments about it being flavourless and lacking important nutrients as compared to fresh foods. Indeed, frozen food has a bad reputation that has been around for decades. Now, national supermarket chain Sainsbury's is aiming to change that by educating consumers in the facts about frozen food.
The winter months can be pretty slow for portable refrigeration companies, at least where emergency fridge rental is concerned. The colder weather makes it easier for business owners to decide to temporarily store items outdoors when refrigeration goes down. They are banking on the weather remaining cold until their refrigeration problems are solved. We would suggest this is not a wise strategy.
