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Bloomberg recently published an article detailing a brand-new refrigerator/freezer from a 70-year-old Italian appliance company that costs in the region of USD $50,000 (£38,000). The high price is not due to advanced technology that nobody else has thought of. It is solely due to the unit's artwork. That made us think about companies in our business that use gimmicks to promote refrigerator and freezer trailer hire.

Every sandwich shop has to have a cold room for storing those lovely ingredients – bread excepted. Sandwich shop owners cannot afford to be without cold storage, or they risk ruining their businesses entirely. To that end, we supply emergency cold storage in the event a shop's on-site units fail.

Icecool Trailers has plenty of experience working with expediters throughout our service area. We understand the need for emergency cold-rooms.