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In the early morning hours of Friday, August 22, smoke began rising from a refrigerated trailer parked at a festival site in Toledo, Ohio (USA). What nearby residents did not know was that a faulty refrigeration unit had started a fire that would destroy the contents of the trailer: 1.5 tonnes of German potato salad made by volunteers in preparation for Toledo's annual German Potato Salad Festival. Thank goodness emergency fridge rental was standing by.

Taking an established brick-and-mortar business online can be an intimidating proposition. However, what happens when going online drastically exceeds expectations right from the start? That's just what happened when one of our clients responded to customer demand by expanding into online sales. His business grew so quickly that he was instantly in need of fridge trailer hire.

The topic of walk-in cold rooms is most often discussed in relation to restaurants, caterers, and others who provide food service of one sort or another. Yet a recent call from one of our clients in Berkshire served as a reminder that portable refrigeration and freezing is sometimes necessary for industrial purposes as well. Food is not the only thing customers store in our refrigerated trailers and cold rooms.

It is only the middle of August right now, but a quick look at the calendar also shows that we are only about 10 weeks away from the start of the traditional countdown to Christmas, from just before Halloween onwards. If your business makes use of temporary refrigeration during this period, you need to start thinking about what you are going to do right now. Waiting until the last week of October before arranging for trailers or walk-in rooms could be problematic.

The Government embarked on an ambitious plan this past spring to upgrade its procurement procedures for purchasing food for schools, hospitals, prisons, and military operations. The new programme, known as the Government Plan for Public Procurement, aims to set new standards that will encourage both public and private caterers to be more cost-efficient and locally sourced. We think it is important to consider fridge trailer hire as part of any procurement plan inasmuch as it affects food volume purchases and storage options.

A hotel manager recently approached us after she saw one of our portable freezer trailers being used by a London restaurant. She wanted to know what advantages there were to renting a trailer over a freezer van for those times when the hotel was hosting special events. Not only did we answer her question, we also took it to the next level by introducing her to walk-in freezer rooms.