It is rare that a food manufacturer or retailer that doesn’t have cold storage accounted for in their business plan. You might even expect a food manufacturer or retailer to be the last place to be investing in fridge or freezer trailer rental. But there are several reasons why this type of supplementary cold storage can be enormously beneficial to businesses like this, especially in terms of growth. Businesses need to be adaptable, and they need to adapt to the market.
This means weathering changes or unexpected problems, but also seizing opportunity when it arrives. Hiring a portable walk-in chiller or a fridge/freezer trailer can provide this adaptability, turning the unexpected situations a food manufacturer or retailer might be met with into raw opportunity.
The reasons for this rest on principles
of mobility, adaptability, and flexibility, supplementing the standard
warehouse model. Read on to see how temporary cold storage can be an answer to
each of these situations.
Whatever their base of
operations, a food manufacturer or retailer will have finite storage space,
normally comprising of a warehouse with cold storage rooms. However, at certain
times of the year, high seasonal demand can lead to a need for extra storage
space. It doesn’t take particularly complicated mental arithmetic to work out
that investing in expansion or relocation only to gain extra space which is
only needed for part of the year is not particularly cost effective. Christmas
demand, in particular, is only needed for an especially small portion of the
year. It makes much more sense to rent a portable and temporary cold storage.
This not only works out as a cheaper alternative to warehouse space, but allows
you to prioritise sensitive, perishable or high demand products for the most
mobile part of a warehouse, allowing for ease of access and freeing up space
for the products which can stay on the shelves a bit longer. And when the space
is no longer needed, it can go.
For any food manufacturer, distributor,
or retailer, one of the primary obstacles to growth is lack of infrastructure
to handle larger amounts of stock. Yet an increase in stock (a solid barometer
of business performance) can be transient, thereby rendering a warehouse or cold
room expansion unprofitable. Yet if a business cannot accommodate the increased
stock which comes with growth, then growth is impeded. Being able to rent
temporary cold storage is less of a commitment and offers a safety net should
the increased stock only be a passing phenomenon.
A final reason for businesses to
consider temporary mobile cold storage involves commercial mobility. Whether
buying or selling, moving your produce to and from exhibitions or trade fares
is essential to grow a business. Being able to accommodate the storage and
refrigeration requirements of all produce means the whole gamut a company’s
products can be shown off to potential buyers anywhere and anytime.
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