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Every day, we work with clients looking for refrigerated trailer hire or walk-in freezer rental. But how often do we take the time to think about where modern refrigeration came from, or why we even enjoy what we have available to us today? For the record, much of what the refrigeration industry has become is owed to the creative thoughts of a North American businessperson in the 1830s.

This past December (2014), Swindon Hospital was fortunate enough to be able to replace two walk-in chillers without losing any of its cooling capacity in the process. The replacement was the result of an upgrade from older 50kW units to new 65kW units capable of operating at -7°C. The project was completed over two weekends to avoid any losses in the catering department.

Europe's largest frozen food company is partnering with a group of others to form a coalition that will soon launch a brand-new campaign to promote better use of refrigerators and freezers in Europe. Iglo Group is the main driving force behind the iFreeze campaign that gets under way very soon. This latest campaign follows on the heels of a previous Iglo campaign known as Forever Food Together.

We like to stay abreast of all the latest developments in the refrigeration industry so that we can remain on the cutting edge. To that end, we recently read a news story involving a company that has incorporated video advertising with cold storage. The idea is to use LCD screens built into commercial coolers to display messaging that will encourage patrons to purchase whatever is behind the glass.

The team here at Icecool Trailers focuses all of our energies on the services we provide, including refrigerated trailer rental for both planned events and emergencies. We do not spend a lot of time talking about cutting-edge technologies such as natural refrigeration. However, that does not mean these technologies do not affect us. They do, and they will continue to do so as long as we are in the refrigeration business.

The new refrigeration editor at ACHR News recently wrote a piece introducing himself to his readers and declaring that the refrigeration industry is anything but boring. In his article, editor Ron Rajecki also made the point that we tend to take refrigeration for granted in the modern era. He was speaking primarily of refrigeration at the consumer level, but the truth certainly applies to same-day chiller hire at the commercial and industrial levels. Businesses take refrigeration for granted just as individual consumers do.