Marketing Magazine recently ran a fascinating piece discussing the fact that today's social media savvy consumers know what they want and will not settle for complacency. If they spot anything they deem a symptom of complacency, they take to their social media channels to let it be known. The magazine cited last year's dustup with Tesco as just one example. What they discussed is something we have known for a long time: our customers deserve the very best when it comes to freezer and fridge trailer hire.
Among the many industries we serve at Icecool Trailers is the restaurant industry. We provide restaurants with portable freezers and refrigerators for catered events, outdoor festivals, and the like. We also provide emergency refrigeration for the restaurant that suffers a mechanical breakdown of owned equipment. Therefore, we know that most restaurants take great care to ensure that both refrigeration and food storage practices are safe and in compliance with regulations. Consumers are more likely to get food poisoning at home than at a restaurant as a result of refrigeration issues.2
Two recent agreements reached among refrigeration industry stakeholders promise to shape the way commercial refrigeration is designed and utilised in future. The first agreement, between Eurovent and eurammon, is designed to push for faster and wider adoption of natural refrigerants. The second agreement deals with the safe handling of refrigerants, both now and in the future; it was reached between the United Nations Environmental Programme (UNEP) and the Air-Conditioning, Heating, and Refrigeration Institute (AHRI). We expect the results of both agreements to eventually affect what we do at Icecool Trailers in a very positive way.
Straight from the files of odd and rare medical problems comes the story of an American woman who experienced seizures whenever she encountered a refrigerator or freezer. The woman, a mother of two from Indiana, never experienced any form of seizures until after the birth of her first child four years ago. However, as a new mother she began experiencing unexplained seizures every time her eyes came in contact with her refrigerator at home. As we explain the story in further detail, please understand that our refrigerated trailer rentals do not cause health problems like this. This woman's condition is rare indeed.