We know that when you contact Icecool Trailers for help with a walk-in chiller or refrigerated trailer you expect us to deliver a working unit. We work tirelessly to make sure that is exactly what each and every client gets. But what we do is not always easy. External refrigeration has its challenges that have to be overcome.
Pop-up shops are all the rage in the UK these days. In fact, a 2017 report cited by Retail Gazette suggests the entire pop-up industry is worth some £2.3 billion. Some of those pop-ups are food service establishments. They are establishments that would benefit from renting a temporary walk-in cold room from Icecool Trailers.
Normally our blog posts deal with the practical aspects of trailer and walk-in chiller hire from Icecool Trailers. This post is a bit different. We want to talk about something that could have a very real impact on our industry in the near future.
Bloomberg recently published an article detailing a brand-new refrigerator/freezer from a 70-year-old Italian appliance company that costs in the region of USD $50,000 (£38,000). The high price is not due to advanced technology that nobody else has thought of. It is solely due to the unit's artwork. That made us think about companies in our business that use gimmicks to promote refrigerator and freezer trailer hire.