Mobile fridge hire for shows and events

Great Yorkshire Show Refrigeration Solutions

Ice Cool Trailers, as established fridge trailer hire specialists, love seeing people enjoying themselves and the Great Yorkshire Show held annually in July is a perfect example of communities coming together and celebrating their heritage and present day prosperity and excellence.

The Great Yorkshire Show originated in 1838. The 3rd Earl Spencer, John Spencer, and his like minded associates were responsible for its invention. Legend tells that as the earl and some fellow farmers carried out an agriculturally themed meeting in October 1837 at the Black Swan Hotel in York they decided to form the Yorkshire Agricultural Society and months later they hosted the inaugural Y.A.S. Great Yorkshire Show.

It had no fixed home until 1950 when the society voted to purchase the present Harrogate showground and they’ve staged each show there since. The 2016 show, the 158th, has just finished and, alongside thousands of competition entrants there were approximately 130000 visitors, 1200 stands, a dedicated food and lifestyle area and cheese, dairy and top chef hosted demonstrations.

All of these agriculturally minded people (and their livestock) expected, not unreasonably, to be fed and watered as they enjoyed the exhibits, competitions and awards ceremonies.

Temporary refrigeration solutions

So, what’s the answer to mass refrigeration issues? Does it have to be a logistical problem?

If we travel back to the 1830’s the suppliers and retailers may have suffered from the heat or inclement weather and had to depend on the shade to keep refreshments and stock cool and edible.

Today, the market retailers, food preparation and catering companies need not be dictated to by the weather because they have the luxury of technology.

The most effective answer lies with fridge trailer hire from a reputable supplier like Ice Cool Trailers.

Should you wish to trade at July 2017’s show (11th-13th) it’s undeniable that pre-planned fridge trailer hire will prove invaluable, as does emergency fridge trailer hire from Ice Cool Trailers. As no one wants to sell stock that could potentially cause food poisoning just making a small investment for fridge trailer hire could save exhibitors, retailers and food stand owners from gaining a bad reputation or being sued. Think ahead and stay ahead of fellow food retailers.

fridge freezer trailer hire from Icecool of Berkshire